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Virtual CCO

Content Strategy for Startups

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Content Strategy Starter Kits

Start your content stewardship journey with one of these packages.

Options for startups at every stage

Quick Start
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best for
Bootstrappers
  • Discovery forms
  • DIY research
  • Guided messaging
  • Strategy formulation
  • DIY governance plan
  • Content design plan
  • Content ops plan
  • DIY analytics
  • 2-3 week
    turn-around
$
4,999
Get Started
Jump Start
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best for
Angel Funded
  • Discovery interviews
  • Basic research
  • Facilitated messaging
  • Strategy formulation
  • Basic governance plan
  • Content design plan
  • Content ops plan
  • Basic analytics
  • 3-5 week
    turn-around
$
9,999
Get Started
Full Start
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best for
Venture Funded
  • Discovery workshops
  • Detailed research
  • Full messaging
  • Strategy formulation
  • Full governance plan
  • Content design plan
  • Content ops plan
  • Advanced analytics
  • 4-8 week
    turn-around
$
19,999
Get Started

Content Strategy Essentials

Each starter kit includes these essential content strategy deliverables:

  • Discovery explorations to discern and articulate your business goals and values in a way that informs your content vision
  • Research into your customers’ content needs and your competitive content environment
  • Messaging architecture work to ensure alignment of your content intent across all of your internal teams and external communication channels
  • Strategy formulation to analyze your unique content situation, establish appropriate guiding principles, and create a coherent content action plan
  • Governance policies, procedures, and documents to ensure that your content plan stays on track
  • Content design planning to ensure that your content always meets your customer’s needs
  • Content engineering planning to organize your content back-end and future-proof your content investments
  • Content operations planning to systematize your ongoing, day-to-day content efforts
  • Content effectiveness measurement – both quantitative analytics and qualitative evaluations – to track content success and guide improvements

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