
Content Strategy Starter Kits
Start your content stewardship journey with one of these packages.
Options for startups at every stage
Quick Start

best for
Bootstrappers
Bootstrappers
- Discovery forms
- DIY research
- Guided messaging
- Strategy formulation
- DIY governance plan
- Content design plan
- Content ops plan
- DIY analytics
- 2-3 week
turn-around
$
4,999
Jump Start

best for
Angel Funded
Angel Funded
- Discovery interviews
- Basic research
- Facilitated messaging
- Strategy formulation
- Basic governance plan
- Content design plan
- Content ops plan
- Basic analytics
- 3-5 week
turn-around
$
9,999
Full Start

best for
Venture Funded
Venture Funded
- Discovery workshops
- Detailed research
- Full messaging
- Strategy formulation
- Full governance plan
- Content design plan
- Content ops plan
- Advanced analytics
- 4-8 week
turn-around
$
19,999
Content Strategy Essentials
Each starter kit includes these essential content strategy deliverables:
- Discovery explorations to discern and articulate your business goals and values in a way that informs your content vision
- Research into your customers’ content needs and your competitive content environment
- Messaging architecture work to ensure alignment of your content intent across all of your internal teams and external communication channels
- Strategy formulation to analyze your unique content situation, establish appropriate guiding principles, and create a coherent content action plan
- Governance policies, procedures, and documents to ensure that your content plan stays on track
- Content design planning to ensure that your content always meets your customer’s needs
- Content engineering planning to organize your content back-end and future-proof your content investments
- Content operations planning to systematize your ongoing, day-to-day content efforts
- Content effectiveness measurement – both quantitative analytics and qualitative evaluations – to track content success and guide improvements
Images by Cagri Yurtbasi and Creative Stall at the Noun Project.