Options for startups at every stage

Content Strategy Essentials

Each starter kit includes these essential content strategy deliverables:

• Discovery explorations to discern and articulate your business goals and values in a way that informs your content vision
• Research into your customers’ content needs and your competitive content environment
• Messaging architecture work to ensure alignment of your content intent across all of your internal teams and external communication channels
• Strategy formulation to analyze your unique content situation, establish appropriate guiding principles, and create a coherent content action plan
• Governance policies, procedures, and documents to ensure that your content plan stays on track
• Content design planning to ensure that your content always meets your customer’s needs
• Content engineering planning to organize your content back-end and future-proof your content investments
• Content operations planning to systematize your ongoing, day-to-day content efforts
• Content effectiveness measurement – both quantitative analytics and qualitative evaluations – to track content success and guide improvements

Images by Cagri Yurtbasi and Creative Stall at the Noun Project.